Dasollee Kim

Brands I had the pleasure of working with: Kappa USA, OROS, MILKY, Omie, DYPER, AeroPress, Sun Ninja, Kids Art Box

• Led creative on DTC accounts at a growth agency; depending on the client, that meant brand positioning, paid social, their Shopify store or a mix, and most weeks shipping 3–5 new ad concepts
• Led most client creative meetings: presented results and the next round of creative, and for new campaigns and product launches directed the visuals and ads end to end or shaped them alongside the client
• Ran the full testing loop: built angle pillars with a hypothesis for each, wrote the hooks and scripts, edited the ads, then led the Monday creative insights review in Motion to decide what to scale, iterate or cut
• Took OROS through a full repositioning, from messaging to visual system, ads and a new Shopify theme; the account grew 290% year over year and November sales went from $100K to $1M
• Redesigned Shopify stores with theme rebuilds and custom product pages; the new OROS product page named the technology before the price, lifting conversion rate 38% and AOV 68%
• Wrote creative briefs from customer reviews, UGC and ad account data, and ran a year of weekly testing for MILKY: CAC down 16%, new-customer ROAS up 13%, product subscriptions up 146% YoY
• Co-wrote creator briefs, helped select creators, then planned and directed shoots and edited the footage into Meta and TikTok ads; one OROS concept shot in a day drove $500K+ in attributed sales with its variations
• Art directed photo shoots (moodboards, casting, final selects) and shot B-roll libraries for clients short on content so the team always had footage to build ads from
• Designed MILKY’s Amazon listing images and A+ content for a launch that reached $546K in six months, #7 in category
• Managed 2 junior designers; built the Canva template library and email design system with the team’s email designer, and helped reorganize the team’s Monday.com project system

• Designed nearly every online ad the DTC haircare brand ran and set the look for each campaign; shot and edited most in-house photo and video, and edited creator UGC into ads
• Co-designed the brand’s email flows, worked with the growth and tech teams on conversion and the Shopify site, and managed 2 junior designers

• Created branded social graphics: infographics, GIFs, Instagram posts, announcements and Pinterest pins
• Edited long- and short-form video for YouTube and social channels, and helped execute email campaign designs

Brands I collaborated with: Koh Gen Do, Bite Beauty, Milk Makeup, Espoir and more

• Grew a personal YouTube channel to 100K subscribers, planning, shooting and editing the content myself, and produced paid brand collaborations alongside full-time design work

• Identity, print and social design for small businesses and independent clients

• Designed the interface for Rumie LearnCloud, the nonprofit’s education platform, plus web, video and pitch decks